INSIGHT: 9/10 Belgian citizens write on a daily basis. What if writing could boost your vitamin intake?

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IDEA: Together with Bic we wanted to create Vitamin Bic. A pen covered in a vitamin of your choice. Presented in a package which is recognizable for kids but also adults.

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MEMBERS: Steve Maes

Getting your vitamins is
just a click away

BIC

CONCEPT - PRODUCT

Conceptmovie for BIC