VITAMIN BIC

BIC

9/10 Belgian citizens write daily. What if writing could boost your vitamin intake?

Together with Bic, we wanted to create Vitamin Bic. A pen covered in a vitamin of your choice.
Presented in a package that is recognizable for kids but also adults.

Creative

Art Director, Glenn Van Den Herrewegen - Copywriter, Steve Maes

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2020 | Glenn Herrewegen