Create an April fools idea/campaign for Burger King

Burger King is known for its funny ad campaigns and every April fools, they launch a prank. Therefore, Clio launched a student competition to create a Burger King April Fools campaign.

THE ELECTION WHOPPER

The election Whopper is two Whoppers, one wrapped in a Republican and one wrapped a Democratic wrapper. For each burger bought in the selected party, a vote drops in our live counter. This counter can be followed on billboards, in shops, on websites, and app. This way we want to see what color the Whopper gets in that area. 

FOOD SCENT

Whopper food scent gives you the taste of a Whopper on every dish. This way, we want to give our diehard Whopper addicts what they deserve.

DESIGNER MEAT WHOPPER

Many years vegetarians and vegans are complaining about meat. Meat eaters don't want to change their diet so we made a designer cruelty free patty for our Whopper burger.

THE COLAB WHOPPER

Millenials these days are all into designer clothing and getting exclusive things. Thats where designers like Virgil Abloh and Demna Gvasalia come in. We created the collab whopper where these designers can design their limited Whopper and box. 

Creative

Art Director, Marie Janssens, Glenn Van Den Herrewegen

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2020 | Glenn Herrewegen