BRIEF: Create a new April fools by Burger King.
INSIGHT: Many years vegetarians and vegans are complaining about meat. Meat eaters don't want to change their diet so why don't we try
to please both?
IDEA: On April Fool’s we launch our whopper with a renewed meat patty. The burger is made from designer meat, meat that’s human made with stem cells from animals. The taste is the same.
No animal are killed by the process of making the new burger patty.
MEMBERS: Marie Janssens