Sex and sexual intercourse are often viewed as one and the same.
Therefore, people who can’t have intercourse become stigmatized as sexually inactive.
Together with disabled people, Durex creates a specific pleasure gel that doesn’t focus on the genitals. Instead, it’s made for these undiscovered erogenous zones, such as ears, belly buttons, and fingertips. This gel will elevate people’s sexual experiences to another level. More so, it commends the creativity and inventiveness that people with disabilities apply in order to experience a pleasure.
Art Director, Glenn Van Den Herrewegen - Copywriter, Lukas Vos
New Talent Award - Winner 2020