Create a service/product with a technology that did not exist 3 years ago.
We’ve created a tent made from plastics that are recycled from the festivals (or found in nature). The plastics are built into a frame and after the frame is finished, we cover it with leather made from mushrooms. This leather lasts long enough throughout the festival and can be left behind to distinguish in nature.
Art Director, Glenn Van Den Herrewegen - Digital, Emmely De Boey, Marie Schelkens
Cannes Lions - Future Lions shortlist 2019