Jupiler is the pioneer in alcohol-free beer. How can we at Maes take over their clients in an activation campaign?

In Belgium, we use various gestures to order beers in pubs or at parties, and they are nationally known by many citizens. However, there are only gestures available for beers with alcohol and none for alcohol-free.


Art Director, Marie Janssens, Glenn Van Den Herrewegen

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2020 | Glenn Herrewegen