Find a way to reduce the trash caused by McDonald's, target: McFlurry.

McDonald’s presents a new series of McFlurry. The famous dessert keeps its flavors but changes the look. The ice cream will be presented in a new, edible cone. In this way, no McFlurry trash has to be thrown away.


Art Director, Ema Vukas, Glenn Van Den Herrewegen

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2020 | Glenn Herrewegen