BRIEF: Create a new April fools by Burger King
INSIGHT: Millenials are getting more into politics, they also like to be a part of something they can change.
IDEA: In november 2020 America is going to be the centre of the world again. In order to prepare for this day Burger King will launch 2 burgers. One Republican, one Democratic. Each purchased burger will count as a vote for for the city it’s bought in. This way we want to create a competion online and offline. The competition can be followed on billboards in the city or at Burger King, via the app, on Instagram, Facebook and Twitter. Social media will focus on location. This way we want to make our own election day. We also want to reach underadge people who don’t have to vote. This way we want them to learn about it.
MEMBERS: Marie Janssens